News Corporation: Owned by Rupert Murdoch and has over 50,000 employees ang grosses over $14 billion dollars. Any large media conglomorates are prime examples of media synergy. A large corporation, such as News Corporation or Disney, has the power to promote and cross-promote their products using media synergy. Media synergy is the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate.
News Corporation owns multiple newspapers and magazines, including the New York Post and the Wall Street Journal, Myspace.com, the Colorado Rockies MLB team, Fox Corporation, the National Geographic channels, and many other assets. The power of a media conglomorate to promote it's products through media synergy is monumental and has many benefits. An example of News Corporation utilizing it's assets for cross-promotion would be:
While watching the Colorado Rockies baseball game on Fox Sports Net, a commerical break promoting "What Happens In Vegas," a 20th Centry Fox production airs. Next, a commercial featuring a new program on The History Channel or National Geographic channel airs. The possibilities are vast for cross-promotion in a large media conglomorate such as News Corporation.
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