Advertising in the media has taken a turn for the worse. Advertising used to be about the product, and enticing people to buy it and use it. More and more everyday, advertising is about shock value. The advertisers who have the most obscene, violent, sexy, or profane ads are the products who get remembered most by the public. Advertisers know this, and this is why they continuously are pushing the envelope. The controversial advertisement for the videogame "Hitman" (http://www.joystiq.com/media/2006/04/adcritic_hitman_pcgamer_BIG.jpg) is a prime example of advertisers going overboard. The ad is suggesting that murder can be a beautiful thing, hence "Beautifully executed." Sadly, this advertisement has opened yet another new door in the advertising world.
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